How to Buy EABL Shares in Kenya: A Simple Guide for Kenyan Investors

If you’ve ever raised a glass of Tusker, Guinness, or Senator, you’ve already supported East African Breweries Limited (EABL), one of Kenya’s most recognized companies. Now, you can go a step further and own a piece of it.

Here’s your step-by-step guide on how to buy EABL shares in Kenya and invest in one of East Africa’s biggest consumer brands.

How to Buy EABL Shares in Kenya: Why Invest in EABL?

EABL is listed on the Nairobi Securities Exchange (NSE) under the ticker EABL. It’s part of the Diageo Group, a global leader in premium beverages.

EABL has a solid reputation for consistent growth, dividend payouts, and strong brand power across East Africa. Investing in EABL means you’re tapping into Kenya’s consumer market, which remains resilient even during tough economic times.

Step 1: Open a CDS Account and Find a Licensed Broker

To buy EABL shares, you need a CDS (Central Depository System) account. This account safely holds your shares electronically and is opened through any CMA-licensed broker or digital investment platform.

You’ll need:

• National ID or Passport

• KRA PIN

• Proof of address

Once set up, your broker will help you access the NSE and buy EABL shares.

Step 2: Fund Your Account

Deposit funds into your brokerage account via bank transfer or mobile money. The minimum investment will depend on EABL’s current share price and your broker’s rules, but you can start small and scale up.

Keep in mind: transaction charges and brokerage fees are usually about 1.5% of the trade value.

Step 3: Buy EABL Shares

On your broker’s platform, search for EABL. You can choose between:

• Market Order: Buy immediately at the current price.

• Limit Order: Set your preferred price to buy.

Once executed, you become an EABL shareholder, eligible for dividends and future price gains.

Step 4: Track Your Investment

Stay updated on:

• EABL’s financial results and dividend announcements

• Consumer demand trends and tax changes (these impact beverage sales)

• Regional expansion: EABL continues to grow across East Africa.

You can track your investment via your brokerage dashboard or the NSE website.

Risks and Considerations

• Excise duty changes can affect profitability.

• Consumer spending may fluctuate during economic slowdowns.

• Currency risks for regional operations.

Still, EABL’s strong brand portfolio, market dominance, and dividend history make it an attractive investment.

Disclosure:

 Ndovu is a regulated Robo-advisory platform operated by Ndovu Wealth Limited (‘NWL’). NWL is a Fund Manager licensed by the Capital Markets Authority (Kenya).

The information provided on this platform and the products and services offered are intended solely for persons in regions and jurisdictions where such distribution and utilization are in accordance with local laws and regulations. Ndovu does not promote its services in regions where it lacks the necessary licenses; It is exclusively available to persons residing in countries where it holds a valid license or has regulated partners. Ndovu does not extend its services to citizens of the United States, Canada, Japan, and other restricted territories.

Disclaimer:

 All ETF products are subject to risk, including country/regional, liquidity, and currency risks. Market prices of securities within the ETF may rise and fall, sometimes rapidly and unpredictably.

While ETFs provide diversification through exposure to a basket of securities, they do not eliminate the risk of loss. Diversification does not ensure a profit or protect against a loss. These are non-cis products and are registered by the SEC.