What is Ndovu Investment & How Does It Work?

In the current digital world, more people are turning to online platforms to grow their wealth, and Ndovu is leading the way in making investing simple, accessible, and affordable in Kenya. Whether you are a beginner or someone looking to diversify your portfolio, Ndovu offers a user-friendly approach to investing all from your phone. But what exactly is Ndovu Investment, and how does it work?

What is Ndovu?

Ndovu is a digital investment platform designed to help individuals and businesses in Kenya and across Africa invest in a variety of assets, including local and global stocks, Exchange-Traded Funds (ETFs), and Money Market Funds (MMFs). The platform is built to eliminate traditional barriers to investing, such as high entry costs, complicated processes, and lack of financial knowledge.

Ndovu is licensed and regulated by the Capital Markets Authority (CMA) of Kenya, giving investors peace of mind when it comes to the safety and security of their money.

How Ndovu Works

Ndovu simplifies the investment journey into a few easy steps, making it ideal for first-time investors. Here is how it works:

1. Create an Account

Signing up is quick and easy. You can download the Ndovu app or visit the website to register. You will need to provide basic personal details and verify your identity (KYC) using your national ID or passport. Once verified, you can fund your account via M-Pesa or bank transfer.

2. Choose an Investment Goal

Ndovu helps you invest based on your financial goals. Whether you are saving for a car, education, retirement, or just want your money to grow. You can select from various goal-based plans or build your own custom portfolio.

3. Pick Your Investment

Ndovu offers a range of investment options:

i) Money Market Fund (Ndovu Fund)

This is one of the safest and most popular entry points for investors in Kenya, starting at just KES 500. Ndovu’s money market fund pools investor money and puts it into low-risk assets like short-term government bonds and fixed deposits. It is a great alternative to savings accounts, offering higher interest rates, daily returns, and easy access to your money.

Ideal for:

• Emergency savings

• Low-risk short-term investing

• Anyone starting their investment journey

ii) Commodities

Want to protect your wealth from inflation or currency fluctuations? Ndovu lets you invest in precious metals like gold through commodity ETFs. This gives you exposure to global commodity markets without needing to physically buy or store assets.

Ideal for:

• Diversification

• Hedging against economic uncertainty

• Medium to long-term investors

iii) Fractional Shares

Ndovu makes it possible to own fractions of high-value global and local stocks, meaning you can invest in companies like Apple, Tesla, or Safaricom without needing the full price of one share. With as little as KES 1000, you can start building a portfolio of world-leading brands.

Ideal for:

• Beginners

• Investors with limited capital

• Building global exposure over time

iv) Exchange-Traded Funds (ETFs)

Want to invest in entire sectors or global trends? Ndovu offers a selection of thematic ETFs.  These are baskets of stocks grouped around themes like tech, healthcare, or sustainable energy. ETFs offer diversification, long-term growth, and are great for building a resilient portfolio.

Ideal for:

• Long-term investors

• Those seeking diversification

• Goal-based investment planning

These options are designed to suit different levels of risk and time horizons.

4. Let Ndovu Do the Work

Once you have chosen your investment, Ndovu manages it for you. The platform uses licensed financial experts to balance and grow your portfolio. You can monitor performance in real-time, adjust your plan, or withdraw funds at any time.

Why Choose Ndovu?

Low Minimum Investment

Start investing with as little as KES 500, making it accessible to anyone.

Diversified Portfolio

Access a wide range of local and international investment opportunities all in one place.

User-Friendly App

The Ndovu app is simple to use, even for people with no prior investment experience.

Expert Guidance

Ndovu combines automation with expert advice to help you make smarter investment decisions.

Secure & Regulated

Your funds are held safely with licensed custodians, and the platform is regulated by the CMA.

Who is Ndovu For?

Ndovu is ideal for:

• Students and young professionals are starting their investment journey.

• Entrepreneurs and freelancers looking to grow savings.

• Anyone who wants to invest without the stress of managing complex portfolios.

  
  

Whether you are new to investing or looking for a smarter way to manage your money, Ndovu provides the tools and support to help you build wealth with confidence.

Final Thoughts

Ndovu is transforming how Kenyans invest by offering an easy, affordable, and secure platform for wealth building. By removing the traditional barriers and offering education through its Ndovu Academy, the platform empowers you to take control of your financial future one smart investment at a time. If you have been wondering how to start investing in Kenya, Ndovu is a great place to begin.

Disclosure:

 Ndovu is a regulated Robo-advisory platform operated by Ndovu Wealth Limited (‘NWL’). NWL is a Fund Manager licensed by the Capital Markets Authority (Kenya).

The information provided on this platform and the products and services offered are intended solely for persons in regions and jurisdictions where such distribution and utilization are in accordance with local laws and regulations. Ndovu does not promote its services in regions where it lacks the necessary licenses; It is exclusively available to persons residing in countries where it holds a valid license or has regulated partners. Ndovu does not extend its services to citizens of the United States, Canada, Japan, and other restricted territories.

Disclaimer:

 All ETF products are subject to risk, including country/regional, liquidity, and currency risks. Market prices of securities within the ETF may rise and fall, sometimes rapidly and unpredictably.

While ETFs provide diversification through exposure to a basket of securities, they do not eliminate the risk of loss. Diversification does not ensure a profit or protect against a loss. These are non-cis products and are registered by the SEC.